reseaux-sociaux

Social networks and video marketing, two tools that have revolutionized advertising

The advertising industry has undergone major changes around the world with the rise of new digital platforms for exchanges and discussions. These new tools called social networks have given a new configuration to advertising with a range of opportunities offered to companies, individuals, in one word to all users. For several years, corporate advertising was…

Marketing digital

Digital marketing, a booming industry

The emergence of ICT revolutionized considerably people’s daily activities through e-commerce platformes for shopping etc…. This has led many companies to set up new strategies such as digital marketing in order to reach the mass market and strengthen their customer relationships. In the past, companies relied on traditional marketing to promote their products and broaden…

What new information management system for Data and documentation ?

The incredible advancement of the digital has led to the far-reaching changes in the information management chain with the emergence of big data literally called « massive data ». Nowadays ,almost all institutional organizations (ministry, management ….) Or companies are facing an exponential circulation of data in various fields of activity. Whether in the health, agriculture, education, fishing,…